Karan Johar’s ‘Ae Dil Hai Mushkil’ has gained the much popularity than any other national news would make the headline. In-spite of gaining all the negative and positive publicity, comments and political stir, the movie is successful in creating curiosity among the public. People are desperate to watch the movie and are already making advance bookings. But what grabbed our eyeballs was the highest ticket price that it’s been selling out.
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According to leading media, PVR mutliplex is selling AeDil Hai Mushkil ticket for Rs.2200. You heard that right!! This ticked is India’s most expensive ticket for watching ADHM at PVR Director’s Cut, Vasant Kunj,Delhi located at Ambience Mall. PVR Delhi Cut is selling Platinum Superior Seats at Rs.2200 per ticket.
PVR Director’s Cut, Delhi is well known for its exorbitant fares for movie tickets. Year around the charges are higher than compared with other multiplex cinemas and cities here but, this is way too high. Isn’t it!!?
Akshaye Rathi, an exhibitor and distributor, told a popular website that “It (this exorbitant pricing) is not for milking the audience but for maximising the profit before piracy kicks in. Rs 900 per ticket plus popcorn, coke and conveyance is too much to spend for a few people. But having said that, people who want to see the film, will watch it”.
We are already thinking, Whether to buy a movie ticket or a Diwali gift!! #AeDilHaiMushkil to decide.. !!