There are several television shows and reality shows we watch on Star Plus and Colors channel. There is been always a constant cold war between these two channels for TRP’s, which is usual among any competitors. This time, the war between the channels to get highest TRP ratings is very much evident now. Until now, we thought the war was between Colors and Sony TV channel but the real war between Colors and Star Plus is out in the open. Both the channels have come up with their own strategies and are putting their best foot forward to reach out to the people.
The competition between both the channels is very much high and there is a lot of heated moment between the CEO’s of both the channels. Colors CEO, Raj Nayak’s recent tweet has become a talk of the industry, which indicates a lot on his war with Star Plus channel.
Raj Nayak took to twitter, ‘The entertainment & excitement never stops’ @ColorsTV ! ‘Isme sirf nayi soch hi nahi, naya josh bhi hai’ #NayiSoch #BB10WithSalmanKhan
— Raj Nayak (@rajcheerfull) October 16, 2016
Well, going by his tweet, it seems Raj Nayak has taken a dig at Star Plus channel’s new slogan-“Nayi Soch”. The tweet clearly showcases that the Colors channel is ready for the war to take the channel at the top and is leaving no stone unturned in running this race.
Do not forget, Star Plus has been No.1 across both markets Urban and Rural Hindi speaking markets. This is the reason why Colors channel is fighting high to raise more TRP and beat Star Plus with the reality show, Salman Khan’s Bigg Boss 10.
We will wait and watch what befitting reply Star Plus CEO Uday Shankar will have for Colors’.