Beauty is eternal, and this has been the mantra of beauty soap Lux, since times immemorial. Romantic and musical, with enticing divas who drive you crazy with their confidence with just the right touch of delicacy and tantalizing sexy. From Madhuri Dixit to Deepika Padukone and Katrina Kaif, this beauty soap has been endorsed by divas of all times and genres. So when this time the brand had to announce something new, they adopted quite a novel technique to rouse our interest.
Recently, we came across this magical picture of yesteryear’s (and still very gorgeous) actresses Madhuri Dixit and Sridevi, having a secretive moment together. Given that the two were intense rivals of their times, this got our grey cells working.
Take a look at the still.
Aren’t they simply ethereal?
Soon, Instagram and twitter was bustling with these mysterious stills, and one thing was sure, Shah Rukh Khan was a part of this legendary and beautiful mystery, which was to be revealed soon.
We were further intrigued.
We were waiting with bated breath, and then, it was there. The Lux Golden Rose Awards were unveiled petal by petal by these four beauties, combining four generations of seamless charm and Lux’s legacy. Sharmila Tagore, Sridevi, Madhuri Dixit, and Deepika Padukone, were led by the King of charm, Shah Rukh Khan, and we just could not take our eyes off for the minute it played on our screens.
Take a look at the beautiful video.
— Lux Golden Rose (@LuxGoldenRose) September 1, 2016
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