Snapchat Worth Drops By $1.7 Billion, After Kylie Jenner Tweets “Snapchat Is Dead”

Snapchat Worth Drops By $1.7 Billion, After Kylie Jenner Tweets “Snapchat Is Dead”

Snapchat’s recent app update disappointed it’s users at large. Even celebrities weren’t happy with their latest update. Social app Snapchat received huge backlash for its new design and update which was aimed particularly against it’s competitor ‘Instagram’.(TRENDINGKylie Jenner Looks Slim As She Is Seen For First Time Since Birth Of Stormi – See Pics)

Snapchat is popularly used among the celebrities and it keeps them closely connected with their fans. Snapchap users are crying loudly asking them to return to it’s old design.  Not just that, even the petition was submitted to Snapchat with 1.2 million users signature to which company responded that the new design is here to stay.

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Despite the criticism, Snapchat founder and chief executive Evan Spiegel, 27, did not take it seriously.

The Keeping Up With the Kardashians reality star Kylie Jenner, 20, is Snapchat’s most influential user. Makeup mogul Kylie was highest viewed profile on Snapchat. She used Snapchat largely to promote her make-up brand – Kylie Cosmetics line, share candid photos and videos. Not happy with it’s latest update, Kylie’s one negative comment dipped Snapchat by 7.2%.

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Kylie Jenner stopped using Snapchat declaring that she is done with the social imaging app. She tweeted saying, “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”

Kylie Jenner’s one tweet tumbled Snapchat significantly. There is been drastic jump in negative reviews about Snapchat, after Kylie Jenner’s tweet.  According to financial institution Bloomberg and Citigroup, Snapchat may lose it’s users and of course it will hit them financially.

Though,  Kylie quickly tried to damage control and tweeted –

Being one of the most influential personality on social media, Kylie Jenner is/was popular Snapchat user. She is the eighth-most-followed user on Instagram; she has 24.5 million Twitter followers. It’s beyond imagination what negative ripple effects Snapchat could receive with Kylie Jenner’s one tweet.


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