Smriti Irani, the now Textile minister, started an admirable campaign via Twitter hashtag, #IWearHandloom, and soon after, it started trending like wildfire. Not just common people, but celebrities too joined in, and in just a span of few hours, we were proudly flaunting on social media how in love with Indian handlooms we are, by combining our cultural roots with fashion, and adorning those creations. Really, Mahatma Gandhi would have been proud of us today, seeing his legacy being carried forward in the new-age way.
Here’s taking a look at some of the celebrities, who came in and joined hands with this campaign, by proudly posting pics of themselves in Indian handlooms.
I support Indian weavers, here's my #IWearHandloom look – Handwoven Silk from Bihar. Share your look & tag 5 people pic.twitter.com/1NOuueJ0mS
— Smriti Z Irani (@smritiirani) August 1, 2016
#IWearHandloom #support #handloom #textile @AzmiShabana @theathiyashetty @humasqureshi @MMalhotraworld @smritiirani pic.twitter.com/8jnLFT3YeD
— Manish Malhotra (@ManishMalhotra) August 1, 2016
I support Indian weavers. Here's my #IWearHandloom look. Share your look & tag 5 people. @smritiirani @SushmaSwaraj pic.twitter.com/9XzBwo7Pob
— Kiran Bedi (@thekiranbedi) August 2, 2016
#IWearHandloom – A nice initiative by .@TexMinIndia to spread the importance of textile & handloom sector! pic.twitter.com/LlI4DKwrqV
— Devendra Fadnavis (@Dev_Fadnavis) August 1, 2016
@smritiirani @TexMinIndia we extend our support to the #IWearHandloom campaign & the #Indianweaver – #SunilSethi pic.twitter.com/YwAAS3VLrT
— FDCI (@TheFDCI) August 1, 2016
#IWearHandloom – a great initiative by @TexMinIndia to support Indian handloom sector @smritiirani pic.twitter.com/iumQkBE8zp
— Piyush Goyal (@PiyushGoyal) August 1, 2016
Wonderful initiative @smritiirani ji #IWearHandloom because it's one of the best representation of our culture pic.twitter.com/E0fQKuGxEM
— Vijender Singh (@boxervijender) August 1, 2016
Wearing Handloom makes u feel free&gives livelihood to our weavers
Handloom pehno,ekdum Free Ho jaao!#IWearHandloom pic.twitter.com/u3L2qfyL5o
— Virender Sehwag (@virendersehwag) August 1, 2016
The campaign has found its roots in celebs and commoners alike, and it’s great to see every Indian coming forward to promote #IWearHandloom.