Smriti Irani, the now Textile minister, started an admirable campaign via Twitter hashtag, #IWearHandloom, and soon after, it started trending like wildfire. Not just common people, but celebrities too joined in, and in just a span of few hours, we were proudly flaunting on social media how in love with Indian handlooms we are, by combining our cultural roots with fashion, and adorning those creations. Really, Mahatma Gandhi would have been proud of us today, seeing his legacy being carried forward in the new-age way.
Here’s taking a look at some of the celebrities, who came in and joined hands with this campaign, by proudly posting pics of themselves in Indian handlooms.
— Smriti Z Irani (@smritiirani) August 1, 2016
— Manish Malhotra (@ManishMalhotra) August 1, 2016
— Kiran Bedi (@thekiranbedi) August 2, 2016
— Devendra Fadnavis (@Dev_Fadnavis) August 1, 2016
— FDCI (@TheFDCI) August 1, 2016
— Piyush Goyal (@PiyushGoyal) August 1, 2016
— Vijender Singh (@boxervijender) August 1, 2016
— Virender Sehwag (@virendersehwag) August 1, 2016
The campaign has found its roots in celebs and commoners alike, and it’s great to see every Indian coming forward to promote #IWearHandloom.