Shilpa Shetty becomes the new brand ambassador for Swacch Bharat Abhiyan. The 41 years old actress is roped in for Narandra Madi’s clealiness drive.
Shilpa Shetty will bring awareness among the public to not litter on roads and in public areas. She will feature in Tv and radio campaigns.Campaign posters on roads will soon be coming up featuring Shilpa.
Praveen Prakash, Urban Development Ministry Joint Secretary and director of Swachh Bharat Mission (Urban) told PTI – “We aim to rope in public icons to help achieve the target of Swachh Bharat Mission. A campaign featuring Shetty will be rolled out at national level soon.”
“Littering is a major problem in urban areas wherein people, especially vendors or shopkeepers, do not use bins to throw the waste,” he added.
Shilpa Shetty is the latest name in Swacch Bharat Abhiyan to join Amitabh Bachchan, Sachin Tendulkar, Anushhka Sharma, Shankar Mahadevan and Salman Khan.
