The Obamas signed multiyear agreement with Netflix to produce inspiring TV series and movies.
Former American president Barack Obama and his first lady Michelle Obama are all set to turn producers for popular entertainment streaming service Netflix.
Since leaving office more than a year ago Barack has been quiet despite the call from Obama supporters to fight back against the current American President Donald Trump’s policies. However, for the Obamas Netflix is not a platform for waging a witty political campaign again the President or a rhetoric medium against the conservative voices.
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As announced by Netfilx on Monday, projects produced by Obamas will include scripted series, unscripted series, docu-series, documentaries and features. The subject of these projects will be based on the matters pursued by Barack during his eight-years tenure as the American President.
The Obamas will be producing under the banner of ‘Higher Ground Productions’. The Presidential couple chose Netflix as their streaming partner because they hope to curate talented, inspiring and creative voices who promote empathy, understanding between the masses of the world.
Currently Netflix is available in nearly 200 countries and has 117.6 million subscribers as of 2018. This alone makes it one of the most wide spread medium of content distribution around the world.
During the announcement the former First Lady said,“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us and to help us open our minds and hearts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
In a statement talking about Barack and Michelle, Ted Sarandos, Netflix’s Chief content officer said, “Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better. We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”
No content from this deal will be available on the streaming service till at least 2019 and no financial details have been disclosed by Netflix or the former Presidential couple yet.